Sharing business cards to your networks is not just like handing over a piece of flyers to passersby. You need to impress your potential clients, customers, or investors.
What makes business cards a great tool for marketing is the way people utilize the cards. Then, how is the best way to optimize the use of business cards? Here are some tips for utilizing business cards for you.
5 Tips for Utilizing Business Card to Get Its Benefits
1. Create Impressive Business Cards
The first thing you need to consider about a business card is the design. No matter how professional you are, your business card is the first thing they can see about your business.
If you have enough marketing budget, don’t hesitate to invest your money in creating great business cards with impressive designs. A well-designed business card makes people pay close attention to it, willing to read the information on it, and then keep it with them.
2. Always Bring Your Cards
Bringing your business cards every time you have to work on your business is a general rule for business people. But, if you want to build more business networks, you have to always bring your cards.
You would never know when you are going to meet anyone that can be your potential business partner. By always getting your business cards ready, you won’t miss the opportunity to promote your business and to build networks.
3. Keep Updating The Contact Details
Just because you still have a lot of old business card stocks, it doesn’t mean you have to keep using the cards. Whenever there is any change, you need to replace the old cards with the new ones.
The change mentioned above is the details of important information on the cards, like your job position, phone number, social media channels, etc. If you don’t update your cards right away, you may accidentally give your clients incorrect information or they won’t be able to contact you.
4. Manage Eye Contact
The other thing that can impress people when you share a business card is the way you hand over the card. Giving a business card is about asking other people to keep your offer in mind and contact you whenever they need your service.
It means you need to not only persuade the people with the words you say but also manage right eye contact. Eye contact can show how serious and attentive you are. It also shows the other people that they are important and you can’t wait to work with them.
5. Include The Cards as Giveaways
Another way to share business cards is by including the card in the merchandise or souvenir you give to the people. It is effective when you hold marketing events like exhibitions.
Most marketers create activities that are related to giveaways to attract more visitors. You can attach your business cards in goody bags, stickers, or other kinds of gifts.
Those are 5 tips for utilizing business cards you have to know to get the most of its benefits.