The Advertising Poster: A Communication Essential 

Very effective when it is well designed and inexpensive, the advertising poster is a communication medium widely used in many fields. Whether it is a decorative poster, a concert poster or the poster for a festival or an exhibition, the advertising poster is a central element in visual communication. Indeed, it must attract attention and get your message across while integrating into the urban environment. 

Available in many formats ranging from classic A4 to large formats such as bus shelters posters or metro posters, the personalized promotional poster is the ideal medium to spread a message and reach your targets. 

To suit all your printing needs, we also offer custom advertising posters that you can order individually. 

1. How to make an advertising poster? 

The design of an advertising poster may seem easy at first: just choose a suitable visual, find a slogan or a catchphrase, then print your batch of posters and put them up in high-traffic areas. 

However, this highly strategic communication medium is governed by a certain number of rules that should be respected for an understanding of your graphic design. 

Before you start creating an advertising poster, you should ask yourself the right questions: 

What are the targets of my promotional poster? Who is the target audience? 

What information to insert? How to prioritize this information? 

Where will the poster be seen? 

What is the graphic charter to respect? 

What graphic trends to draw inspiration from? 

2. How to Design an Advertising Poster? 

After thinking about the previous questions, it’s time to get started with designing your advertising poster. To do this, certain parameters must be taken into account: 

– The format of the poster: depending on the place of exhibition and the display context, the medium chosen, a suitable format will have to be selected.  

– The direction of reading an advertising poster: we read a text from left to right and from top to bottom, this habit influences our way of deciphering an image. Our attention tends to land at the top left of the poster and then describe a Z to finish in the lower right corner. This is why the logos are often found at the bottom right of the poster in order to mark the spirits at the end of “reading”. It is therefore important to take this Z observation into account to properly prioritize your information so that the advertising message is understood at a glance. 

– Perspectives and lines of force: an advertising poster can contain many elements; the lines of perspectives make it possible to draw the eye to a precise detail. The lines of force help stabilize the composition and highlight important elements. 

The choice of colours: a well-designed poster must use the graphic codes and colours of the brand it promotes. It is not necessary to overload in colour to make a poster successful. 

The choice of typography: as with any graphic creation, it is better to limit yourself to two or three fonts for your poster in order not to confuse the message. The eye of your targets should not be too drawn to complicated lettering as to the meaning of the message. It is important to favour readable fonts so as not to interfere with the understanding of the message. 

Sonia Grand