Are you new to entrepreneurship and wondering if you should create a professional business card? It’s a legitimate question in today’s digital world, yet the answer is yes. The business card is not obsolete and is even an essential tool to launch your entrepreneurial activity.
Creating a beautiful business card is a great way for your customers to remember you. In this article we explain why, when and how to create business cards for your business.
1. Why Create a Professional Business Card?
If you want to be successful in business, the business card is an essential tool for all types of business. A nice business card allows you to establish a first contact with potential customers or partners and to effectively develop your professional network. Indeed, the business card is still part of professional codes despite the digital age. It’s a simple and efficient way to leave your contact details so that your customers can easily contact you and remember your business.
You can distribute your business card to optimize the launch of a project and throughout the process. If you attend conferences or trade shows, you will have the opportunity to meet a lot of people including potential clients or partners, but how will they remember you and your company? If your project appealed to them, they should be able to contact you easily after your meeting. Fortunately, they can keep your business card in a safe place and call you back when they need your services.
2. What Information to Put on a Business Card?
Choose the essential information for your business card according to your activity and your preferred means of communication. You can register:
- Your name
- The name of your company and logo
- Your website
- Your phone number
- Email address
- The social networks on which your company is represented
- Your postal address
However, it is essential not to scare off your interlocutor with too much information, your business card is not an advertising insert. Are you more easily reachable by email, phone or social networks? Choose the media on which you are most responsive to ensure a quick response when they want to contact you. You can also use the back of the business card to enter upcoming meetings with your client, for example.
The design of your business card is an essential element in leaving a good impression on your customers. A professional design will be able to appeal to and put in confidence your interlocutors unlike an amateur design.
3. How to Create a Business Card?
Now is the time to think about the design of your business card. This allows you to highlight all the essential information written on your entrepreneur’s business card.
It must represent the identity of your company by integrating for example the logo. It is necessary to use the same graphic charter for all commercial documents with a legible font and the same colour codes.
You must also choose the format and the finishes, favouring a pleasant texture and a suitable weight. The thicker the paper is, the more valuable your card will appear and the more your customers will be willing to keep it. The texture of the card can be matte for a softer look, or it can be glossy for a vivid, vibrant colour look.
You can also choose the presentation format of your business card, horizontal or vertical according to your company’s graphic charter. Many other formats exist such as the double card format, the square or open format or the mini card format! The options are many and making choices can be a complex task.
It is essential to stand out with the design of your business card. There are many options for creating a professional business card that stands out and will leave a lasting mark on your business. Your brand is unique and has its own universe that automatic templates will not necessarily be able to reflect.